Strategically setting up retail store displays is essential to driving consumer attention and increasing sales. Not only can visual merchandising give customers an idea of the goods and services that the store is selling, but it will also convey the business's unique brand.
With creative and well-thought-out displays, businesses will set themselves apart from their competitors and boost foot traffic in their brick and mortar stores.
Organizations can improve their retail display strategy by implementing 10 best practices.
Retailers can create an immersive display by following a unifying theme and decorating all elements of their store accordingly.
For example, if a clothing store is marketing its new summer line, floor managers can design their walls, entrance, and displays with a beach theme. Doing so would immerse customers into a specific environment and can create a compelling shopping experience.
People generally shop in brick and mortar stores so that they can touch and test out products in person before purchasing. Retailers can take advantage of this by displaying their merchandise in the store and encouraging shoppers to experience the products.
For example, cellphone retailers will often take one of their new devices and remove them from the packaging so that people can hold and use them. This gives customers the chance to have a closer look at the product and connect with it.
Having plants around the store will make displays more attractive and can create a healthy shopping experience.
Retail experts have found that decorating with plants can make an environment more inviting and can decrease stress levels in customers. Additionally, having greeneries will help purify the air and enhance the air quality inside the store.
Cross merchandising is the practice of placing goods from complimentary categories together in the same display. For instance, clothing stores will oftentimes display shirts, pants, and accessories in the same place to showcase a full outfit.
This subtle marketing method will promote product discovery and will drive shoppers to purchase more items. It can also improve customers' experiences because they can quickly find merchandise related to the products they are buying.
Kid-friendly displays can entice families and children to explore a store's merchandise. A business that sells children's clothes, toys, or books can incorporate colors, character-themed decorations, and activities to engage with their younger guests.
Retailers should also furnish their stores with shelves and tables of varying heights to enable children to see and experience the merchandise themselves.
Stores with smaller floor plans should consider utilizing portable racks and shelves to save space. These displays can also be easily moved and re-decorated to make room for new merchandise.
With a smaller space, it is recommended that retailers focus on putting their most important or profitable product on their portable display.
Retailers can educate shoppers about their products with signage. Beauty stores, such as Sephora, will oftentimes have signs about their hair care products with quick descriptions about what the item is, what it is best used for, and how to use it.
Having educational displays will help customers identify what items they need. It can also introduce them to products they previously did not know about.
Visual merchandising that relates to shopping events, seasons, and holidays will grab customers' attention.
For example, each year during the winter season, many retail stores will set up themed displays and dedicate aisles for Christmas supplies and sales. This creates a positive tone in the store and ensures shoppers don't miss the new merchandise.
Managers should keep track of their retail calendar to make sure that they are prepared with the right displays.
Retailers can utilize digital signage in their brick and mortar store to display their products and new merchandise. This will help retailers save floor space since they would not have to overload their shelves and racks with products.
The latest digital signage solutions can be connected to a store's point-of-sale system, enabling managers to quickly update and customize their displays to showcase their most popular items.
When planning the store layout and displays, managers need to consider how to effectively place their products without overcrowding the space.
Incorporating more space will help improve a consumer's shopping experience because it will allow them to navigate through the store easily and prevent them from being distracted due to clutter.
Additionally, merchandise tends to appear more valuable to consumers when there is more space in the store. This is apparent with luxury retailers who typically display singular products on shelves.
By developing and implementing strategies for store displays, retailers can effectively attract customers and enhance their sales.