In recent years, Wi-Fi marketing has become an increasingly popular tool for businesses in America. According to a survey conducted by the Wi-Fi Alliance, nearly two-thirds of small businesses in the United States of America use some form of Wi-Fi marketing. In this survey, over half of the consumers say they are more likely to visit a business that offers free Wi-Fi. In today's world, nearly two-thirds of Americans use Wi-Fi at home, and 81 percent say they would connect to public Wi-Fi hotspots if they were available. This number has been steadily rising over the past few years as more people invest in devices that require an internet connection and businesses increasingly offer their customers free or discounted access. Plum WiFi can help develop a solid Wi-Fi marketing strategy by providing analytics that can give business owners insights into how their customers use their Wi-Fi connection. This information can be used to improve the customer experience and make changes that will encourage more people to use the Wi-Fi connection.

Research reports by eMarketer revealed that 64.2% of US adults use social networking sites, representing a 5.8% increase from last year. In addition, Wi-Fi usage in the US also grew by 11% in 2017 to reach 86% of households. This rise in popularity can be attributed to the ever-increasing number of mobile devices and the need for constant connectivity. With more people using social media and other online services on their smartphones, it is no wonder that Wi-Fi marketing is becoming an increasingly popular way for businesses to reach their target audience. There are several reasons why people are drawn to Wi-Fi hotspots. Still, the most popular ones include staying connected with friends and family, working from anywhere, and accessing a wealth of information and entertainment at their fingertips. As the speed of wireless internet connection continue to increase, and coverage expands, even more people will likely take advantage of this convenient technology. With Plum WiFi, businesses can help develop a solid Wi-Fi marketing strategy by leveraging the use of social media. Business owners can offer their customers the ability to connect to their Wi-Fi network and share their experience on social media platforms such as Facebook and Twitter. It can help spread word-of-mouth about the business and generate interest from potential customers.