Loyalty isn’t just "points." It’s clarity, consistency, and offers that feel worth it. Plum Loyalty helps you create a simple program guests understand and teams can run without constant support.
Reward the behaviors you want- frequency, higher ticket, and specific dayparts.
Simple points and rewards that staff can explain in one sentence.
Target the right guests instead of handing discounts to everyone.
Standardize loyalty rules and rewards across stores while allowing brand-level control.
A loyalty and rewards system built for restaurant reality, simple for guests, manageable for teams, and flexible for growth.
Build a program that's easy- earn points, redeem rewards, and keep guests coming back without overcomplication.
Simple points earning rules.
Reward tiers and redemption options.
Clear customer experience at checkout.
Run promotions that make sense - welcome offers, win-back campaigns, and daypart boosts without broad discounting.
Welcome, win-back, and seasonal offers.
Target by behavior (frequency, recency, spend).
Reduce discount waste with smarter targeting.
Track points earned, redemptions, repeat behavior, and offer performance so you know what’s working.
Customer profiles and activity timeline.
Redemption and offer performance visibility.
Make better marketing decisions with data.
Standardize program rules across all stores while keeping the flexibility you need for location-level differences.
Central program settings and governance.
Store-level exceptions when needed.
Consistent guest experience across locations.
Plum Loyalty is a restaurant loyalty program solution that helps you create points and rewards, run targeted promotions, and track customer activity to increase repeat visits.
Yes, Plum Loyalty supports behavior-based targeting so you can create offers based on frequency, recency, or spend instead of discounting everyone.
Yes, standardize loyalty rules across all stores while still allowing store-level exceptions where needed.
Click Grow Repeat Visits to schedule a demo.
Yes, configure earning rules, reward thresholds, and tiers so the program aligns with your brand and margins.
Loyalty data powers targeted promotions and win-back campaigns. Final campaign tools depend on your overall marketing stack.