Privacy Policy | Legal

• Merchants: businesses that have expressed interest in using the Services or have contracted with Plum to provide the Services within their restaurants (where this term is used in this Statement in the context of the processing of the personal information of a Merchant, it refers to a Merchant that is an individual);
• Merchant Employees: employees of our Merchants that use the Services; and
• Guests: individuals that use the Services at one of our Merchant’s restaurants, through a business partner or directly through Plum.

For individuals using our Plum Payroll Card and Pay Out service, you are authorizing and directing Plum to obtain information (e.g., transaction data) from any Plum Pay Card issuing bank or processor in order for Plum to provide that service to you. We will use and share any information that we collect from you pertaining to that Service in accordance with our Privacy Notice found here or within the MyPlum mobile application.

Please note that certain locations where we operate have laws that require us to share specific privacy information and practices with individuals in those locations. To that end, this Privacy Statement is comprised of two sections – a generally applicable statement and a location-specific addendum. Where there are variations for a specific location or additional information that is required to be provided under the applicable country or state law, individuals in that location can refer to the applicable addendum.

Please note that our Merchants are independent third parties that maintain their own business practices and policies outside of their relationship with Plum and their use of the Services. As a result, unless provided otherwise in this Statement, we are not responsible for the privacy policies or data practices of our Merchants, who may maintain separate policies and practices. If you are a Merchant Employee, your employer is responsible for providing any additional required notices or information to you regarding its privacy practices outside of this Statement.

By using the Services and/or providing us with your personal information, you acknowledge that your personal information will be processed and used in the manner set out in this Privacy Statement. We may amend this Statement from time to time in line with the “Changes to this Privacy Statement” section below.

• “Plum Payroll and Team Management” refers to a module offered as part of the Services directed to Merchant Employees that includes a number of HR-focused services, including, but not limited to, payroll, benefits administration, card services, scheduling and applicant tracking services.
• “Services”refers to services and products (including both hardware and software) developed or administered by us from time-to-time, including:
  • our core point-of-sale (POS) system;
  • payment processing services;
  • our application programming interfaces (“APIs”);
  • associated modules provided as part of our POS system, such as our loyalty, marketing, inventory,
  • invoicing, waitlist and reservations, delivery and Plum Payroll and Team Management modules;
  • our digital ordering services, such as online ordering, pickup and delivery services, contactless order and pay at the table functionality, gift cards and our mobile application(s);
  • accounts created through our digital ordering services (“Digital Ordering Account(s)”);
  • other mobile application(s) developed as part of the Services, including our Merchant and Merchant Employee-facing mobile applications (e.g., the MyPlum mobile application);
  • Health, wellness and other benefit products or services developed, or offered, by Plum or its third-party business partners from time to time for Merchant Employees;
  • Insurance-related services; and
  • Merchant financing (including, but not limited to, Plum Capital Loans), card products, such as the Plum Restaurant Card and Plum Pay Card and other financial products offered by Plum or its business partners, including, without limitation, banks and other financial institutions.
  • (collectively referred to as the “Services”). Please note that certain Services may be facilitated through our Websites or through our third-party business partners.
• "You” and/or “your” is a Merchant, a Merchant Employee, a Guest, a visitor to one of our Websites or other covered data subject.

As part of our application process and agreement to provide the Services, we will also collect additional information, such as your tax identification number, national identification number (e.g. Social Security number or passport number), your drivers’ license details as well as your banking and payment card information.

For Merchants using the Plum Restaurant Card, in addition to certain information already collected above, Plum will also collect information about your Plum Restaurant Card account, authorized users and transaction history as part of the Service.

If you are a business partner that is looking to integrate with Plum, we will also collect information, such as your name and contact details, as part of your application to integrate with our Services.

To the extent you are employed by a Merchant that uses the Plum Payroll and Team Management module, we may also collect: your Social Security number or other national identification number; banking information as part of payroll; your professional and educational history; tax documentation such as your W2 and 1095 tax forms; your benefit elections; driver’s license information; gender; marital status; disability status; ethnicity; and your dependent and beneficiary information.

Please note that the actual personal information collected will depend on the specific Plum Payroll and Team Management services that you or your employer has elected to use. Please contact your employer for additional information.

For Merchant Employees using the Plum Pay Card and Pay Out Service, in addition to certain information already collected above, Plum will also collect information about your account and transaction history as part of the Service. For more information about this Service, please see the Plum Pay Card Privacy Notice or within the MyPlum mobile application.

Depending on which Service(s) you have used, personal information collected may include: your name; contact details such as your phone number and email; your address and other general location details; your payment card information, such as the brand, card number, security code and expiration date; transaction information and details (e.g., history of goods/services ordered, date, payment method and amount of payment); your date of birth (if you choose to provide it); information about your vehicle (for users of our curbside pickup service); account and profile information such as your username and password; if you are a member of a Merchant’s loyalty program, information in relation to your points balance and redemptions; waitlist or reservation details, including dining preferences, special requests and dietary restrictions; and your feedback in relation to your experience at our Merchants’ establishments (if you choose to provide it).

In all cases, the actual personal information collected will vary depending on the Services being used. Depending on the Services being used, personal information may also be linked to your use of the Services across Plum. For example, as a Guest, your payment card may be linked to a specific loyalty account.

Certain information may also be collected automatically when you visit our Websites. For more information, please see the section of this Statement entitled “Information collected automatically.”

Please note that additional information beyond what is described here will be collected (described in the Merchant section above) as part of our online Merchant application process or through our e-commerce Website.

• information about your device, such as your device type/model, number and device ID (e.g., MAC address);
• information about your browser, settings (e.g., language) and operating system;
• your internet protocol (IP) address (including, in some instances, your perceived location);
• unique advertising identifiers;
• transactional and purchase information; and
• browsing and usage activity, such as the referring domain, what websites/content you have viewed or actions you have taken on a particular website.

• Provide, maintain and support our Services, including

• o to provide updates, support and training related to the Services;
• o to determine the eligibility of individuals in relation to their use of certain Services;
• o for contracting and agreement purposes;
• o to process transactions and payments through the Services;
• o to enable our Merchants and our Merchants Employees to access and use the Services, including information that you have provided as part of using the Services; and
• o to provide online services, including verifying your identity, as well as diagnosing technical and service issues.

• Manage our business and for internal operational purposes, including

• o analyzing the performance of our Services;
• o workforce and service development;
• o creating and developing analytics for the benefit of our business and the business of our Merchants;
• o research purposes, including the development of new products;
• o assessing the effectiveness of Services; and
• o improving our Services and Websites.

• Personalize your experience, including

• o creating a Merchant-specific profile based on your interactions across our various Guest-facing Services, including, but not limited to, when you make a payment at one of our Merchant’s restaurants, join a waitlist or make a reservation, complete a digital order or join one of our Merchant’s loyalty programs. Guest profiles are limited to a specific Merchant or a Merchant management group that you have visited or used as part of the Services.
• o using transactional data and order histories to provide recommendations when using our Services or those of our Merchants;
• o using information about your dining experience (including waitlist and reservation information) to personalize your experience at our Merchant’s restaurants (including in relation to your future dining experiences); and
• o using analytics and profiling technology to personalize your online experience on our Websites.

• Advertise and market to you, including

• o sending you marketing communications, either directly or through a third party, in relation to our existing or new Services that we think might interest you;
• o displaying advertisements for Plum or third-party services in our digital ordering services and mobile applications; and
• o enabling our Merchants or our business partners, either directly or through a third party, to advertise their products and services to you.

• Communicate with you or provide information you have requested, including

• o providing notifications in relation to your purchases;
• o sending you white papers and other materials from our Websites;
• o providing you with our newsletters, podcasts and other subscription materials;
• o sending you digital receipts; and
• o responding to feedback that you have provided in relation to our products or Services or those of our Merchants.

• o comply with our legal obligations, including under anti-money laundering, know-your-customer or similar laws in any relevant jurisdiction;
• o secure and protect our network and systems;
• o identify and protect against fraud and other crimes;
• o establish, exercise or defend legal claims;
• o perform our contractual obligations; and
• o monitor and report compliance issues.

• with our Merchants and our Merchants’ Employees for the purposes of providing the Services to you, fulfilling your requests and for the other purposes described in this Statement. As part of providing the Services (for example, when you complete a transaction at a Merchant’s restaurant or through our digital ordering services, join a waitlist or complete a reservation), Plum will share your order information or details about your reservation with the Merchant. This may include personal details such as your name, contact information as well as information about your dining experience, including reservation details, dining preferences and special requests. In certain cases, where a Merchant is part of a larger management group, this may include sharing that information with other restaurants within that group as part of your future dining experiences;

• with our third-party business partners (including our integration partners) in order to provide, maintain, improve and expand our Services;

• with our parent, subsidiary, or affiliate companies, agents (if any) for the purposes outlined above;

• with third parties to provide, maintain and improve our Services, including service providers who access information about you to perform services on our behalf or on behalf of our Merchants, such as hosting and information technology services, payment services, identity verification and fraud prevention services, marketing and advertising services, data analytics and personalization services and customer support services. Please note:

• o If you are a Merchant Employee whose employer is using the Plum Payroll and Team Management module, we will share your information with benefits, payroll and other employment-related service providers.
• o If you are a Merchant that applies for financing through Plum’s platform, we will share your information (including personal information) with the lender. As part of the application, a credit report will also be requested from third-party credit bureaus to determine your eligibility for such financing.

• in connection with, or during the negotiation of, any merger, sale of company stock or assets, financing, acquisition, divestiture or dissolution of all or a portion of our business; or

• if we believe it is authorized or necessary to:

• o protect our rights or property, or the security or integrity of our Services or our Websites;
• o enforce the terms of our terms of service or other applicable agreements or policies;
• o protect us, users of our Services or the public from harm or potentially prohibited or illegal activities;
• o investigate, detect and prevent fraud and security breaches; or
• o comply with any applicable law, regulation, legal process or governmental request (including, for example, a court order, subpoena, or search warrant).

We may also share aggregated and/or anonymized information derived from the Services that does not directly identify you, including device information and information derived from cookies and log files with third parties for the purposes described in this Statement.

For individuals using the Plum Pay Card and Pay Out Service, please see our Privacy Notice here or within the MyPlum mobile application for information on how we disclose your information for the purposes of providing that Service.

• • to provide our Services (e.g., authentication within the check-out process);
• • to uniquely identify you and/or your device;
• • to store your preferences as part of providing the Services;
• • for personalization and targeted advertising purposes (including across your devices and applications);
• • for security and fraud-prevention purposes;
• • to analyze and monitor the performance of our Services;
• • to improve and develop new Services; and
• • to understand your use of the Services over time.

We also use pixels and related technologies as part of session replay services on certain Websites that are used to understand and improve functionality and an individual’s experience on those sites.

There are ways to control and/or reject the setting of cookies and similar technologies within your browser settings. As each browser is different, please consult the “help” menu within your browser. For additional information about cookies and how to control their use on various browsers and devices, you can visit http://www.allaboutcookies.org. Please be aware that depending on the Services being used, restricting cookies may prevent you from accessing and using all or part of the Services.

Targeted advertising and your choices

In certain cases, we allow third-party advertising partners to use cookies, web beacons and other tracking technologies on our Websites, mobile applications and within our Services to collect information about you and your activities for interest-based advertising or other targeted content. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. This information may be shared with ad networks and other content providers.

If you want to opt out of receiving online interest-based advertisements on your internet browser, please visit and follow the instructions at www.aboutads.info/choices, or http://www.networkadvertising.org/choices/ to place an opt-out cookie on your device indicating that you do not want to receive interest-based advertisements. Opt-out cookies only work on the specific internet browser and device that they are downloaded onto. If you want to opt out of interest-based advertisements across all your browsers and devices, you will need to opt out on each browser on each device you actively use. If you delete cookies on your device generally, you will need to set the opt-out cookie again on that device. If you want to opt out of receiving online interest-based advertisements on mobile applications, please follow the instructions at http://www.aboutads.info/appchoices or by visiting the settings in your mobile device.

Please note that when you opt out of receiving interest-based advertisements, this does not mean you will no longer see advertisements from us or on our online services. It means that the online ads that you do see should not be tailored to your interests. We are not responsible for the effectiveness of, or compliance with, any third-parties’ opt-out options or programs or the accuracy of their statements regarding their programs. In addition, third parties may still use cookies to collect information about your use of our online services, including for analytics and fraud prevention purposes.

• • As a Merchant, for certain services, you may access, change or correct certain account information at any time by logging into your account. In other instances, please contact our customer success team.
• • As a Merchant Employee using the Plum Payroll and Team Management module or other Merchant Employee-facing Services, you have the ability in many cases to access and update your information through the Services. In other instances, please reach out to your Merchant Employer.
• • As a Guest, depending on the Services you use, you may be able to access, change and update your information through an account created as part of the Services (e.g., a Digital Ordering Account). If you are a Guest and would like to have your account deleted or have other questions about your Digital Ordering Account, please contact us at https://plumpos.com/support. In certain cases (e.g., Plum Takeout), you can also submit a request for deletion of your Digital Ordering Account from directly within the mobile application.

In other instances, if applicable, see the instructions provided as part of the Services or contact us as described in the “How to contact us” section of this Statement. We may need to verify your identity before changing or correcting your information. In certain instances, we may not be able to make the correction or accommodate the request due to legal, contractual or technical restrictions.

Please note that depending on your status, location and applicable law, you may be entitled to additional information rights in relation to the processing of your personal information. For more information regarding these rights, and the locations/circumstances where these rights are available, please see the applicable addendums in this Statement.

• • Marketing communications: Depending on the nature of our relationship and the Services being used, we may send you marketing and other promotional communications for new or existing Services that we think you might be interested in. These marketing communications may include marketing text messages if you have opted in to receiving them. You can opt out of or unsubscribe from any marketing communications by following the instructions in those messages, by changing your communications preferences within your account or through your device. Opting out of one communication will not necessarily opt you out of all marketing communications. Please note that you may still receive certain non-marketing communications after opting out. These messages may include transaction-specific communications, messages as part of a loyalty program or account-specific communications. If you are located outside the United States, we will not send you direct marketing communications without your opt-in consent or as otherwise permitted under the applicable law.

In certain cases, our Merchants (including those within a Merchant’s management group) may also send you marketing and promotional communications as part of the Services, including when you visit a Merchant using Plum or join a Merchant-specific loyalty program. In these instances, please follow the instructions within those messages to opt out or reach out to the Merchant directly.

Other communications: As part of your interaction with our Services, you may receive various non-marketing communications from Plum that may be sent via email or text message. These include:

For Guests:

• • sending you digital receipts or other messages in relation to Services you engage with;
• • notifications sent by Merchants and/or third-party service providers as part of our Services, such as order status, delivery or pick up notifications and information pertaining to our reservation and waitlist services;
• • responding to feedback that you have provided in relation to the Services of Plum or one of our Merchants;
• • account or program-specific messages as part of your use of the Services (e.g., loyalty accounts with our Merchants or by setting up a Digital Ordering Account); or
• • messages associated with contests, competitions or promotions that you have elected to participate in.

For Merchants and Merchant Employees:

• • messages relating to Plum’s services and demo requests (for prospective Merchants);
• • on-boarding related messages pertaining to setting up the Services; or
• • messages pertaining to Services that you are using or are under your account.

In certain cases, depending on the nature of your relationship with Plum and the Services being used, you may also receive messages from third-party service providers and business partners.

For additional information about how we communicate with you, please contact us at https://plumpos.com/support.

We do, however, process personal information about children when it is necessary for the services we are offering, and you provide it to us. For example, if you are a Merchant Employee, we may collect information relating to children if your employer is using the Plum Payroll and Team Management module and you add them as dependents under your benefits policies.

• By U.S. Mail: Attn: Plum Privacy Office, Plum Technologies, LLC., 3191 Red Hill Ave. Costa Mesa, CA 92626

The provisions below supplement the information provided in the generally applicable portion of our Privacy Statement and apply solely to individuals that are residents of California and qualify as a “Consumer” under the CCPA. This California-specific Statement provides additional information about how we collect, use, disclose and otherwise process the personal information of these individuals, either online or offline, within the scope of the CCPA. Any terms defined in the CCPA or as otherwise defined in our Privacy Statement have the same meaning as used in this addendum.

When we use the term “personal information” in this Addendum, we mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.

• • The categories of personal information collected by Plum in the past 12 months;
• • The sources of collection of the personal information;
• • How we use your personal information; and
• • The categories of personal information disclosed for business purposes by Plum (including to third parties) in the past 12 months.

• • Identifiers;
• • Internet/Network Information; and
• • Inferences.

Each of the above categories of information may be disclosed to third-parties, which may include our business partners depending on the nature of a user’s interactions. Consumers can exercise their right to opt out of these sales or sharing through our cookie management tool that can be accessed by clicking on our “Do not sell or share my personal information” link at the bottom of https://plumpos.com/. You can also opt out of the “sale” of personal information or “sharing” for targeted advertising purposes by enabling the Global Privacy Control or a similar opt-out preference setting within the browser you use to access our Websites. Please note that your opt out will be specific to the device and browser you use when you opt out, and our Websites will recognize opt-out preference settings only on domains of our Websites where any “selling” or “sharing” occurs. You may also review our Privacy Statement section titled “Cookies and other tracking technologies” for more information on how Plum uses cookies, analytics and personalized advertising. Plum has no actual knowledge that the “sales” or “sharing” described above include the personal information of individuals under 16 years of age.

• • The right to know/access: you have the right to request that an in-scope business that collects personal information from you, disclose the following in relation to the preceding 12 month period, upon verification of your identity: (i) the categories of personal information collected about you, (ii) the categories of sources where the personal information was collected, (iii) the business or commercial purposes for collecting (or where applicable, selling or sharing) the personal information, (iv) the categories of personal information that we have disclosed to third parties for a business purpose along with the corresponding recipients, (v) the categories of personal information we have sold or shared along with the corresponding recipients, and (vi) the specific pieces of personal information collected about you.
• • The right of deletion: you have the right to request that an in-scope business delete personal information that it has collected from you, subject to certain exceptions.
• • The right of correction: you have the right to request that an in-scope business correct inaccurate personal information, subject to certain conditions.
• • The right to opt out of the sale or sharing of personal information: you have the right to request that an in-scope business refrain from selling or sharing personal information it has collected about you to third parties now or in the future. If you are under the age of 16, you have the right to opt in, or to have a parent or guardian opt in on your behalf, to such sales or sharing.
• • The right to limit the use and disclosure of sensitive personal information: to the extent that we use sensitive personal information for purposes beyond those set forth in subdivision (a) of Section 1798.121, you have the right to limit the use or disclosure of that sensitive personal information subject to the exceptions within the CCPA.
• • The right of access to and to the ability to opt-out of automated decision-making technology: subject to further regulations being issued, you have the right to access information pertaining to automated decision-making technologies and the ability to opt out.
• • The right against discrimination and retaliation: you have the right to not be discriminated or retaliated against as a result of exercising any of the above rights.
• • However, please note that if the exercise of these rights limits our ability to process personal information (such as in the case of a deletion request), we may no longer be able to provide you with our Services or engage with you in the same manner. In addition, the exercise of the rights described above may result in a different price, rate, or quality level of product or service where that difference is reasonably related to the impact the right has on our relationship or is otherwise permitted by law.

Please note that your ability to invoke the rights above are limited pursuant to the scope and limitations of the CCPA, including any available exceptions. For example, an access request can only be made twice by a Consumer within a 12-month period.

• Web portal: Individual Rights Portal

• By post: Attn: Plum Privacy Office Plum Technologies, LLC. 3191 Red Hill Ave. Costa Mesa, CA 92626

Once an individual rights request has been submitted, Plum may ask you for additional information in order to verify your identity or to provide additional details to help us respond to your request. This may include your name, email address, phone number or other details related to your use of Plum’s Services. Where applicable, these requests can be submitted by an authorized agent through the channels described above in accordance with the applicable law. In these instances, we will take steps to verify the authorized agent’s authority to act on your behalf. In order to verify the authorized agent’s authority, we generally require evidence of either (i) a valid power of attorney or (ii) a signed letter containing your name and contact information, the name and contact information of the authorized agent, and a statement of authorization for the request. Depending on the evidence provided, we may still need to separately reach out to you to confirm the authorized agent has permission to act on your behalf and to verify your identity in connection with the request. Please note that in certain circumstances, we may refuse to act or impose limitations on your rights, as permitted by the applicable law in relation to individual rights submissions.

To Exercise the Right to Opt Out of the Selling or Sharing of Personal Information

Unless you have exercised your right to opt out of the sale or sharing of personal information, we may “sell” or “share” your personal data to third parties for targeted or cross-context behavioral advertising purposes, for personalization features and for tracking and analytics purposes. The third parties to whom we sell or share personal information may use such information for their own purposes in accordance with their own privacy statements. In these instances, the right to opt out of the sale of personal information can be invoked through our cookie management tool that can be accessed by clicking on our “Do not sell or share my personal information” link at the bottom of https://plumpos.com. You can also opt out of the “sale” of personal information or “sharing” for targeted advertising purposes by enabling the Global Privacy Control or a similar opt-out preference setting within the browser you use to access our Websites. Please note that your opt out will be specific to the device and browser you use when you opt out, and our Websites will recognize opt-out preference settings only on domains of our Websites where any “selling” or “sharing” occurs. Although Plum does not currently engage in other practices at this time that may constitute a “sale” or “sharing” beyond these instances and the methods above are the most effective methods to manage your preferences, you may also submit your right to opt out of any sales or sharing by clicking here or in instances where you would like additional support. You do not need to create an account with us to exercise your right to opt out of personal information sales or sharing. However, if applicable, we may ask you to provide additional personal information so that we can properly identify you in our dataset and to track compliance with your opt out request. We will only use personal information provided in an opt out request to review and comply with the request. If you choose not to provide this information, we may only be able to process your request to the extent we are able to identify you in our systems. Once you make an opt-out request, you may change your mind and opt back in to future personal information sales at any time by contacting us at https://plumpos.com/support or by managing your preferences within the cookie management tool.

To determine the appropriate duration of the retention of personal information, we consider the amount, nature and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of personal information and if we can attain our objectives by other means, as well as our legal, regulatory, tax, accounting and other applicable obligations.

As to each of the categories of personal information collected, the retention period will vary depending on our relationship. For example,

• For Merchants and Merchant Employees, we will generally retain their personal information for the duration of our agreement with the Merchant plus a period following termination as provided for in our retention schedules.

• For Guests that have Plum Digital Ordering Accounts, Plum will generally maintain these accounts for the duration of the individual’s use of service plus a period of inactivity.

• In other cases, Guest information that is collected by the Merchant but stored by Plum will be retained for the duration of our agreement with the Merchant plus a period following termination as provided for in our retention schedules.

• Information pertaining to support calls are generally retained for one (1) year but may be retained for longer based on the nature of the relationship between Plum and the individual.

In all cases, the retention will be subject to any additional legal, regulatory, tax, accounting or other applicable obligations.

Once retention of the personal information is no longer necessary for the purposes outlined above, we will either delete or de-identify the personal information or, if this is not possible (for example, because personal information has been stored in backup archives), then we will securely store the personal information and isolate it from further processing until deletion or deidentification is possible.

A. Categories of personal information processed: Please refer to the “Personal information we collect” section in the main body of the Statement.

B. Purposes of processing the personal information: Please refer to the “How we use personal information” section in the main body of the Statement

C. Categories of information disclosed to third parties and a description of those third parties: Please refer to the “How we share personal information” section in the main body of the Statement.

D. Description of rights available to consumers: A number of individual rights are available to individuals under the CPA relating to personal information that we have collected (subject to certain limitations at law), including:

• • The right to access: you have the right to confirm whether a controller is processing your personal information and to access such information.
• • The right to correction: you have the right to correct inaccuracies in your personal information, taking into account the nature of the personal information and purposes of the processing.
• • The right to deletion: you have the right to delete your personal information you have provided or that has been collected.
• • The right to portability: you have the right to obtain a copy of your personal information that was previously provided in a portable, and to the extent technically feasible, readily usable format that can be transmitted to another entity.
• • The right to opt out: you have the right to opt out of (as defined by the CPA) (i) targeted advertising, (ii) the sale of personal information and (iii) profiling in furtherance of decisions that produce legal or similarly significant effects.

E. How to invoke your rights: Plum has established an individual rights portal as well as other channels for the purposes of submitting the individual rights requests above, including the right of access and deletion. Individual rights requests can be submitted to Plum through the below channels:

• • Web portal: Individual Rights Portal
• • By post: Attn: Plum Privacy Office Plum Technologies, LLC. 3181 Red Hill Ave. Costa Mesa, CA 92626

Once an individual rights request has been submitted, Plum may ask you for additional information in order to verify your identity or to provide additional details to help us respond to your request. This may include your name, email address, phone number or other details related to your use of Plum’s Services. Where applicable, these requests can be submitted by an authorized agent through the channels described above in accordance with the applicable law. These include requests made on behalf of a minor by the individual’s parent or legal guardian can also be made via the individual rights portal above. In these cases, in order to verify the authorized agent’s authority, we generally require evidence of that individual’s authority to act on behalf of the individual. All individual rights requests will be managed in line with the requirements set out in the CPA. Please note that in certain circumstances, we may refuse to act or impose limitations on your rights, as permitted by the applicable law. In the event we decline to take action on a request, we will notify you within 45 days of receipt of the original request with our justification for declining to take action and how you may appeal that decision (including an overview of the appeals process and how you can initiate an appeal). All appeal requests should be submitted by emailing us at https://plum pos.com/support with “Colorado Privacy Request Appeal” included in the submission.

F. Sale of personal information: While Plum does not “sell” personal information in the traditional sense, we do, however, sell personal information for the purpose of displaying advertisements that are selected based on personal information obtained or inferred over time from an individual’s activities across businesses or distinctly-branded websites, applications or other services (otherwise known as “targeted advertising” or “cross-context behavioral advertising”), for personalization features and for tracking and analytics purposes. The categories of personal information may include:

• • Identifiers;
• • Internet/network information; and
• • Inferences
• • Each of the above categories of information may be disclosed to third-parties, which may include our business partners depending on the nature of a user’s interactions.

Consumers can exercise their right to opt out of these sales through our cookie management tool that can be accessed by clicking on our “Do not sell or share my personal information” link at the bottom of https://plumpos.com. You can also opt out of the “sale” of personal information or “sharing” for targeted advertising purposes by enabling the Global Privacy Control or a similar opt-out preference setting within the browser you use to access our Websites. Please note that your opt out will be specific to the device and browser you use when you opt out, and our Websites will recognize opt-out preference settings only on domains of our Websites where any “selling” or “sharing” occurs. You may also review our Privacy Statement section titled “Cookies and other tracking technologies” for more information on how Plum uses cookies, analytics and personalized advertising.

G. Targeted advertising: Plum carries out limited targeted advertising (as that term is defined by the CPA) via cookies and related tracking technologies. You will only be served with targeted advertising when you visit https://plumpos.com/ and this can be managed by clicking the “Do not sell or share my personal information” link at the bottom of https://plumpos.com/.

H. Profiling: Presently, Plum does not carry out any profiling (as defined by the CPA) in furtherance of decisions that produce legal or similarly significant effects concerning consumers that are presently in scope for CPA purposes.

I. Deidentified information: We may at times receive, or process personal data to create, deidentified information that can no longer reasonably be used to infer information about, or otherwise be linked to, a particular individual. Where we maintain deidentified information, we will maintain and use the information in deidentified form and not attempt to reidentify the information except as required or permitted by law.

J. Updates to this Statement: We will update this Statement from time to time. When we make changes to this Statement, we will change the "Last updated" date at the beginning of this Statement. All changes shall be effective from the date of publication unless otherwise provided in the notification.

When we use the term “personal information” in this Addendum, we mean “personal data” pursuant to the CTDPA, including information that is linked or reasonably linkable to an identified or identifiable natural person.

A. Categories of personal information processed: Please refer to the “Personal information we collect” section in the main body of the Statement.

B. Purposes of processing the personal information: Please refer to the “How we use personal information” section in the main body of the Statement

C. Categories of information disclosed to third parties and a description of those third parties: Please refer to the “How we share personal information” section in the main body of the Statement.

D. Description of rights available to consumers: A number of individual rights are available to individuals under the CTDPA relating to personal information that we have collected (subject to certain limitations at law), including:

• • The right to access: you have the right to confirm whether a controller is processing your personal information and to access such information.
• • The right to correction: you have the right to correct inaccuracies in your personal information, taking into account the nature of the personal information and purposes of the processing.
• • The right to deletion: you have the right to delete your personal information you have provided or that has been collected.
• • The right to portability: you have the right to obtain a copy of your personal information that was previously provided in a portable, and to the extent technically feasible, readily usable format that can be transmitted to another entity.
• • The right to opt out: you have the right to opt out of (as defined by the CTDPA) (i) targeted advertising, (ii) the sale of personal information and (iii) profiling in furtherance of solely automated decisions that produce legal or similarly significant effects.

E. How to invoke your rights: Plum has established an individual rights portal as well as other channels for the purposes of submitting the individual rights requests above, including the right of access and deletion. Individual rights requests can be submitted to Plum through the below channels:

• • Web portal: Individual Rights Portal
• • By post: Attn: Plum Privacy Office Plum Technologies, LLC. 3181 Red Hill Ave. Costa Mesa, CA 92626

Once an individual rights request has been submitted, Plum may ask you for additional information in order to verify your identity or to provide additional details to help us respond to your request. This may include your name, email address, phone number or other details related to your use of Plum’s Services. Where applicable, these requests can be submitted by an authorized agent through the channels described above in accordance with the applicable law. These include requests made on behalf of a minor by the individual’s parent or legal guardian can also be made via the individual rights portal above. In these cases, in order to verify the authorized agent’s authority, we generally require evidence of that individual’s authority to act on behalf of the individual. All individual rights requests will be managed in line with the requirements set out in the CTDPA.

Please note that in certain circumstances, we may refuse to act or impose limitations on your rights, as permitted by the applicable law. In the event we decline to take action on a request, we will notify you within 45 days of receipt of the original request with our justification for declining to take action and how you may appeal that decision (including an overview of the appeals process and how you can initiate an appeal). All appeal requests should be submitted by contacting us at https://plumpos.com/contact-us with the subject line, “Connecticut Privacy Request Appeal”.

F. Sale of personal information: While Plum does not “sell” personal information in the traditional sense, we do, however, sell personal information for the purpose of displaying advertisements that are selected based on personal information obtained or inferred over time from an individual’s activities across businesses or distinctly-branded websites, applications or other services (otherwise known as “targeted advertising” or “cross-context behavioral advertising”), for personalization features and for tracking and analytics purposes.

Consumers can exercise their right to opt out of these sales through our cookie management tool that can be accessed by clicking on our “Do not sell or share my personal information” link at the bottom of https://plumpos.com/. You can also opt out of the “sale” of personal information or “sharing” for targeted advertising purposes by enabling the Global Privacy Control or a similar opt-out preference setting within the browser you use to access our Websites. Please note that your opt out will be specific to the device and browser you use when you opt out, and our Websites will recognize opt-out preference settings only on domains of our Websites where any “selling” or “sharing” occurs. You may also review our Privacy Statement section titled “Cookies and other tracking technologies” for more information on how Plum uses cookies, analytics and personalized advertising.

G. Targeted advertising: Plum carries out limited targeted advertising (as that term is defined by the CTDPA) via cookies and related tracking technologies. You will only be served with targeted advertising when you visit https://plumpos.com/ and this can be managed by clicking the “Do not sell or share my personal information” link at the bottom of https://plumpos.com/.

H. Profiling: Presently, Plum does not carry out any profiling (as defined by the CTDPA) in furtherance of decisions that produce legal or similarly significant effects concerning consumers that are presently in scope for CTDPA purposes.

I. Deidentified information: We may at times receive, or process personal data to create, deidentified information that can no longer reasonably be used to infer information about, or otherwise be linked to, a particular individual. Where we maintain deidentified information, we will maintain and use the information in deidentified form and not attempt to reidentify the information except as required or permitted by law.

J. Updates to this Statement: We will update this Statement from time to time. When we make changes to this Statement, we will change the "Last updated" date at the beginning of this Statement. All changes shall be effective from the date of publication unless otherwise provided in the notification.

The provisions below supplement the information provided in the generally applicable portion of our Privacy Statement and apply solely to individuals that are residents of Virginia and qualify as a “Consumer” under the VCDPA. This Virginia-specific Statement provides additional information about how we collect, use, disclose and otherwise process the personal information of these individuals, either online or offline, within the scope of the VCDPA. Any terms defined in the VCDPA or as otherwise defined in our Privacy Statement have the same meaning as used in this addendum.

When we use the term “personal information” in this Addendum, we mean “personal data” pursuant to the VCDPA, including information that is linked or reasonably linkable to an identified or identifiable natural person.

A. Categories of personal information processed: Please refer to the “Personal information we collect” section in the main body of the Statement.

B. Purposes of processing the personal information: Please refer to the “How we use personal information” section in the main body of the Statement

C. Categories of information disclosed to third parties and a description of those third parties: Please refer to the “How we share personal information” section in the main body of the Statement.

D. Description of rights available to consumers: A number of individual rights are available to individuals under the VCDPA relating to personal information that we have collected (subject to certain limitations at law), including:

• • The right to access: you have the right to confirm whether a controller is processing your personal information and to access such information.
• • The right to correction: you have the right to correct inaccuracies in your personal information, taking into account the nature of the personal information and purposes of the processing.
• • The right to deletion: you have the right to delete your personal information you have provided or that has been collected.
• • The right of portability: you have the right to obtain a copy of your personal information that was previously provided in a portable, and to the extent technically feasible, readily usable format that can be transmitted to another controller where the processing is carried out by automated means.
• • The right to opt out: you have the right to opt out of (as defined by the VCDPA) (i) targeted advertising, (ii) the sale of personal information and (iii) profiling in furtherance of decisions that produce legal or similarly significant effects.

E. How to invoke your rights: Plum has established an individual rights portal as well as other channels for the purposes of submitting the individual rights requests above, including the right of access and deletion. Individual rights requests can be submitted to Plum through the below channels:

• • Web portal: Individual Rights Portal
• • By post: Attn: Plum Privacy Office Plum Technologies, LLC. 3181 Red Hill Ave. Costa Mesa, CA 92626

Once an individual rights request has been submitted, Plum may ask you for additional information in order to verify your identity or to provide additional details to help us respond to your request. This may include your name, email address, phone number or other details related to your use of Plum’s Services. Where applicable, these requests can be submitted by an authorized agent through the channels described above in accordance with the applicable law. These include requests made on behalf of a minor by the individual’s parent or legal guardian can also be made via the individual rights portal above. In these cases, in order to verify the authorized agent’s authority, we generally require evidence of that individual’s authority to act on behalf of the individual. All individual rights requests will be managed in line with the requirements set out in the VCDPA.

Please note that in certain circumstances, we may refuse to act or impose limitations on your rights, as permitted by the applicable law. In the event we decline to take action on a request, we will notify you within 45 days of receipt of the original request with our justification for declining to take action and how you may appeal that decision (including an overview of the appeals process and how you can initiate an appeal). All appeal requests should be submitted by contacting us at https://plumpos.com/contact-us with the subject line, “Virginia Privacy Request Appeal”.

F. Sale of personal information: Presently, Plum does not carry out any “sales” of personal data as defined by the VCDPA.

G. Targeted advertising: Plum carries out limited targeted advertising (as that term is defined by the VCDPA) via cookies and related tracking technologies. You will only be served with targeted advertising when you visit https://plumpos.com and this can be managed by clicking the “Do not sell or share my personal information” link at the bottom of https://plumpos.com.

H. Profiling: Presently, Plum does not carry out any profiling (as defined by the VCDPA) in furtherance of decisions that produce legal or similarly significant effects concerning consumers that are presently in scope for VCDPA purposes.

I. Deidentified information: We may at times receive, or process personal data to create, deidentified information that can no longer reasonably be used to infer information about, or otherwise be linked to, a particular individual. Where we maintain deidentified information, we will maintain and use the information in deidentified form and not attempt to reidentify the information except as required or permitted by law.

J. Updates to this Statement: We will update this Statement from time to time. When we make changes to this Statement, we will change the "Last updated" date at the beginning of this Statement. All changes shall be effective from the date of publication unless otherwise provided in the notification.

The provisions below supplement the information provided in the generally applicable portion of our Privacy Statement and apply solely to individuals that are residents of Canada or are otherwise covered under any applicable Canadian federal or provincial privacy laws or regulations, including but not limited to the federal Personal Information Protection and Electronic Documents Act (“PIPEDA”), Alberta’s Personal Information Protection Act, and British Columbia’s Personal Information Protection Act. Plum is committed to collecting, using, and disclosing your personal information in accordance with applicable laws and regulations.

A. Consent: By using our Services and accessing our Websites, you accept the terms of this Privacy Statement and consent to the collection, use, processing, disclosure and retention of your information as described in this Privacy Statement. Typically, we will provide notice of the purpose for collecting your personal information and/or seek your consent (which may be express or implied, depending on the nature and sensitivity of the personal information) in line with applicable law at the time that we collect your personal information. In certain circumstances, we may collect non-sensitive personal information automatically. In general, you may change or withdraw your consent at any time subject to legal or contractual obligations and providing reasonable notice. Your withdrawal of consent may impact the ability of Plum to provide you with some or all of the Services. Upon receiving notice that you would like to withdraw your consent, we will inform you of the likely consequences of your withdrawal of consent.

Plum will not collect, use, or disclose your personal information except for the purposes we have identified for collection (including those listed in section 4 of the Plum Privacy Statement above and/or identified at the time of collection), unless we have received your consent (which may be express or implied, depending on the nature and sensitivity of the personal information) or the processing is authorized without consent.

B. Accessing and correcting your personal information: If you are located in Canada, you have the right to request access to and to correct the personal information that we hold about you, subject to certain conditions and limitations. Subject to the applicable law and the nature of your relationship with Plum, this may include a right to review, correct, update, suppress, delete or otherwise limit our use of your personal information that has been previously provided to us. You may also have the right to access information about the ways in which your personal information is or has been used and the names of individuals and/or organizations to which your information has been disclosed.

Plum has established an individual rights portal for the purposes of submitting such individual rights requests. The link to Plum’s individual rights portal can be found here. Individual rights requests can also be submitted to Plum through the below channels:

• • Web portal: Individual Rights Portal
• • By post: Attn: Plum Privacy Office Plum Technologies, LLC. 3181 Red Hill Ave. Costa Mesa, CA 92626

In your request, please specify what information you would like to access or have corrected. We will respond to your request as soon as reasonably practicable, and within the time period required by law. The exercise of these rights is free of charge. Once an individual rights request has been submitted, Plum may ask you for additional information in order to verify your identity or to provide additional details to help us respond to your request. This may include your name, email address, phone number or other details related to your use of Plum’s Services or Websites.

If we correct your information, we will also send the corrected information to organizations to which we disclosed the information during the year before the date the correction was made.

Please note that in certain circumstances, we may refuse to act or impose limitations on your rights, as permitted by the applicable law. If we cannot provide you with access to your personal information or are unable to correct your personal information, we will inform you of the reasons why, subject to any legal or regulatory restrictions, and outline further steps available to you. If we refuse to act on a request to correct your personal information, we will nonetheless annotate the information, noting the correction that was requested but not made.

In certain cases, depending on the nature of your request, there may also be residual information that will remain within our databases and other records, which, due to applicable law or as part of Services that are in the process of being carried out, will not be removed or changed. We will also retain information relating to your request for recordkeeping and compliance purposes.

C. International transfers: We may process, store, and transfer your personal information in and to a foreign country, with different privacy laws that may or may not be as comprehensive as Canadian law. In these circumstances, the governments, courts, law enforcement, or regulatory agencies of that country may be able to obtain access to your personal information through the laws of the foreign country.

Specifically, the personal information collected as part of the Services or as otherwise contemplated by this Statement is primarily processed and stored in the United States. However, as Plum is an international organization with business processes, offices and third parties around the world, your information may be sent to any other country in the world where we do business or maintain third-party relationships. When you provide personal information to us through the Services and as part of this Statement, you consent to the transfer of your information and the processing of your information in this manner. Any international transfers made will be in accordance with this Statement and the applicable law.

We also impose appropriate safeguards for the transfer of personal information among our affiliates and to third-party service providers in various jurisdictions, and have implemented appropriate contractual arrangements or other measures for such purposes.

To obtain a current list of the countries where personal information subject to this Statement is collected, used, disclosed and/or stored, including with our service providers, as well as the purposes for which our service providers outside Canada have been authorized to collect, use or disclose personal information for or on behalf of Plum, please contact us at https://plumpos.com/contact-us.

D. Right to challenge compliance and file a complaint: If you believe any privacy laws relating to the protection of your personal information or the practices described in this Statement have not been respected, you may file a complaint with our Assistant General Counsel, Privacy at the address listed below:

• • Web portal: Individual Rights Portal
• • By post: Attn: Plum Privacy Office Plum Technologies, LLC. 3181 Red Hill Ave. Costa Mesa, CA 92626

Plum may ask you for additional information in order to verify your identity or to provide additional details to help us respond to your complaint.

We will investigate all complaints. If, after an investigation, your complaint is deemed justified, Plum will take appropriate steps to correct the situation, including, if necessary, amending our policies and practices. If you are not satisfied with the results of the investigation or the corrective measures taken by Plum, you may exercise the remedies available under law by contacting the Office of the Privacy Commissioner of Canada at the address below:

• • Office of the Privacy Commissioner of Canada 30 Victoria Street Gatineau, Quebec K1A 1H3 https://www.priv.gc.ca

If you reside in the Province of Alberta, you may also contact the Office of the Information and Privacy Commissioner of Alberta at the address below:

• Office of the Information and Privacy Commissioner of Alberta #410, 9925 - 109 Street NW Edmonton, Alberta T5K 2J8 https://www.oipc.ab.ca/

If you reside in the Province of British Columbia, you may also contact the Office of the Information and Privacy Commissioner for British Columbia at the address below:

• Office of the Information and Privacy Commissioner for British Columbia PO Box 9038 Stn. Prov. Govt. Victoria B.C. V8W 9A4 https://www.oipc.bc.ca/

We will retain personal information used to make a decision that directly affects you for at least one year after we make that decision.