What Does CPG Mean?

CPG is consumer packaged goods. These products are mostly seen at retail shops and are used for everyday living. Some of the common products are food, drinks, personal hygiene products, and household goods.

The phrase is used in restaurants when people turn their own recipes into finished goods.

• A pizzeria puts its sauce in bottles.
• A restaurant offers its rub.
• Bags of beans are sold at a coffee shop.
• Beer is canned by a brewery.

This will generate extra income that doesn’t depend on seats in your dining room. Your brand also shows up in grocery stores, online shops, and gift baskets, which can bring in new fans.

But it’s a different business from running a restaurant. You’ll deal with food safety rules, labeling laws, packaging costs, shelf life, and distributors who take a cut. Many owners start by selling at their own counter. Before you jump in, check what your state requires for selling packaged food, and price it carefully.