What is restaurant menu design ?

The restaurant menu design is said to be a reflection of the restaurant itself. Restaurant menus can affect the customer psyche. A strategically planned menu is easy to navigate and promotes menu items. The creative menu design brings out the personality, identity, and value of the brand. To influence the decision-making of the customers, restaurants must use menu engineering to create a design that is not only visually appealing but also helps to increase sales. Restaurant menus have the power to entice customers. A good design can not only attract customers but also retain them and convert them into regular patrons. The menu design depends on the type of the restaurant and highlights the story of the restaurant.