What is restaurant marketing ?

Restaurant marketing is the systematic implementation of a strategy to increase market visibility, attract new customers and generate revenue. Restaurant marketing encompasses all of the ways that a restaurant advertises to get new customers. It can include anything from traditional advertising, like billboards and TV ads, to online marketing, like social media posts, to word-of-mouth marketing, like restaurant reviews. Consistent marketing efforts are an integral part of any business plan. Marketing also helps to retain existing customers with special deals or promotions. Effective marketing and advertising strategies are necessary to beat the fierce competition of the restaurant industry. Restaurants must develop well-thought marketing strategies that focus on the need of their target customers and make them keep coming back.