What is a Customer Profile?

Customer profile is a database which store details about restaurant customers, to let restaurant know how the guests respond, behave, and order. Customer profiles enable restaurants to provide better customers experience and individual service and personalized promotion.

Restaurants typically develop and maintain customer profiles via their POS system, CRM software, online ordering platform or loyalty program.

How Does a Customer Profile Works?

Customer profiles are automatically generated as customers interact with the restaurant through dine in, online ordering, reservations, loyalty programs, or delivery app.

It's fairly simple and works something like this:

• Customer orders food or enrolls in loyalty program
• Restaurant system gathers customer data
• Data is stored in the POS or CRM under customer profile
• System logs subsequent visits and purchase data, along with preferences
• Restaurant staff access profile to provide customized services or targeted marketing

For Example, if a regular customer often orders vegetarian items, the restaurant can suggest items to the customer or make special offers to them.